My Plan of Action
My Objectives are:
- To increase your property’s market appeal by helping you prepare for showing.
- To get as many qualified buyers as possible into your home until it is SOLD.
- To keep you informed of all activities and progress, provide feedback, and suggest changes whenever necessary.
- To assist you in getting the highest possible dollar value for your property with the fewest problems, in the shortest possible time.
- To offer you competence and extraordinary professionalism with uncompromised standards.
My Plan for Marketing your Home:
- Prepare a written competitive market analysis to choose a competitive asking price which will create market activity and demand for your home
- Submit the listing to the appropriate Multiple Listing Services
- Submit copies of your listing to our company sales staff for waiting buyers
- Arrange tours of your home for our agents
- Promote your property for maximum exposure to other agents in the area
- Coordinate opportunities for agents and buyers to view your home
- Exposure on the Internet
- Inform you regarding changes in the marketplace and financing, and their effects on the sale of your property
- Increase showings by the use of a lockbox
- Provide an info line for potential buyers
- Hold Open Houses by myself when appropriate.
- Aggressively advertise and promote your home in accordance with our corporate marketing strategy
- Free virtual tour of your home
- Create CDs as hand-outs for potential buyers and at Open Houses
- Information booklets/ flyers as hand-out for buyers and at Open Houses
- 50 Mini Marketers of your house to hand to your friends
- Assist in the buyer’s effort to obtain financing
- Review closing documents
- Attend and facilitate your closing
Selling a home is the largest business transaction most of us will ever make. The selling process can be very complex and time consuming, however with the aid of our services, be certain that you will come away completely satisfied and stress free.
One of our main responsibilities is to arrive at an accurate estimate of value for your home, so we ensure a detailed evaluation and analysis of every part of your home. Our work doesn’t stop there, as we will fully investigate the real estate market and compare your property with similar listings to make sure that you receive the 
highest amount you deserve for your home.
We will follow a step-by-step marketing program that will provide you with service that is professional and courteous. In the end, you will be sure that the price you set reflects the true value of your home under current market conditions . . . rest assured that you will be completely satisfied with your selling price once we have completed the proper research and evaluation of your home.
THINGS TO REMEMBER WHEN SELLING YOUR HOME .
When selling your home, it is important to do everything possible to ensure your property has maximum appeal to prospective purchasers. All of us are attracted to things that look good and are well presented. This applies particularly to property at the time of selling. After all, the aim is to obtain the best possible price in the shortest space of time for your most valuable asset.
Lasting First Impressions
As the front door greets the prospect, ensure it is well maintained, freshly painted and clean. Keep lawns and garden beds tidy, trimmed and edged, the yard free of rubbish and pathways clear. Garden tools should be stored away. Verandahs and balconies should be washed down, cobwebs removed from eaves and windows cleaned. Ensure that your doorbell or knocker works, your mailbox is tidy and that your house number is in an easy to see position.
Open Airy Atmosphere
Open the curtains and blinds and present as bright and airy an atmosphere as possible. Turn on lamps and lighting if necessary, as dark areas do not appeal. Make sure your home is well aired.
Decorate the Scene
Colourful flowers and some indoor plants help set the scene. Strategically place them throughout the home. Faded or marked walls reduce appeal, so cleaning and/or redecorating can present your home in its best light. Heat your home if the weather is cool.
Kitchens and Bathrooms
These are the most important rooms in the home, and must be presented in a spotless condition. Don't leave dishes in the sink or on the draining board. Clean appliances, and put small appliances away to avoid the cluttered look. Try to avoid cooking odours by airing the kitchen. Dripping water suggests faulty plumbing. Fix loose or broken tiles. Clean mirrors and glasswork. Make sure seals around bath and basin are in good repair. Tidy drawers and vanity units. Put cosmetics, razors and toiletries away. Attractive perfume bottles , a display of decorative soaps, a posy of flowers or a bowl of potpourri can help to "dress up" the bathroom.
Arrange bedrooms
Remove clutter and excess furniture. Use attractive bedspreads and homewares.
Obvious faults
The discovery of even a relatively minor fault by a potential purchaser often leads to a much more thorough inspection of the property. Reduce the risk of a buyer finding fault with your home by attending to maintenance before your home is displayed. Clean floors, and empty waste containers.
Fittings - repairs make a difference
Small things such as leaking taps, loose knobs, sticking doors or windows may make the potential purchaser wonder about the maintenance of the home. Fix these annoyances and eliminate the possibility of these problems creating problems for you.
Valuables and Potential Hazards
Lock all jewellery and valuables safely away, or take them with you. Ensure that potential hazards such as hoses across paths, etc are removed.
Cupboards and Wardrobes
Most genuine purchasers will want to know about the storage, and will inspect these areas. Tidy and make sure they are not overcrowded to avoid any impression of lack of space.
'Not for Sale' Items
Any favourite light fittings, curtains, blinds or other items with sentimental attachment should be removed before your agent shows your home. This avoids complications when you receive an offer from a purchaser.
Pets
Make sure your pets are out of the way when potential purchasers are coming through. A barking dog will not only scare some, but also may take their concentration away from inspecting your home. Remove kitty litter trays and pet food bowls.
Excess Furniture
Too much furniture tends to make rooms look small and negatively influence a purchaser's recollection of your home after they have left.
Garage
Make sure all equipment and gear is placed as favourably as possible to give an impression of size.
List the features
There is a good possibility that the features you like about your home or unit could be the same ones a new owner will find attractive. Make a list of these, and give them to your agent to help capitalise on them.
Encourage Feedback
When an inspection is taking place, make sure you are well out of range of the prospective buyers. This will encourage them to speak freely and make comments to your agent. That way any negative points can be addressed immediately.